Have you been a follower of Macintosh too long? It occured to me this morning that when major updates on my favorite programs are released, I automatically assume there might be a Macintosh-related error in the making.
Here’s a prime example: I think it’s no major secret that I play World of Warcraft. I don’t play any other MMORPG’s, not even the legendary Final Fantasy series, of which I am a devout fan and follower of the 7th installation. This morning in anticipation of a major update to World of Warcraft, I started downloading the patch on both of my Macintosh computers, a MacBook Pro and a 2012 iMac with an obscenely large screen (my gaming rig of choice sans ultra-geek upgrades). The updater started to make game configuration changes and appeared for all intents and purposes to be stalling out on both computers. So naturally, I booted the only Windows computer I have and began the update on that one to compare speed of download and update speeds. I’m happy to say that the Macbook Pro that began the update first was also the first to complete the update.
To me, it’s a solid reminder of how far behind many software developers are to the world of Macintosh users. The Cult of Mac is growing and software companies that leave this growing consumer base out are going to find themselves out of the loop before much longer. Except perhaps the gaming software companies. Most of them still have a devil-may-care attitude toward Mac users with the majority of the newest up and coming games being designed for Windows only. I don’t understand this philosophy, particularly where the Intel-based line of Macintosh computers are going.
I may understand that there is a whole new ball of wax involved in making something Macintosh compatible, but doesn’t it make more sense to bite the bullet and invest in a good Macintosh software development team that can knock out your product for this rising group of consumers that are turning to Macintosh for its relative ease of use? All in all, I find that Macintosh software tends to be more toward my personal leanings. Just like OmmWriter, there are several products now developed in the Macintosh App Store that have no equal for Windows. I like that Apple has thought to incorporate the App Store open development for their desktop computers.
Soon enough, I think that software companies are going to realize the customer base they are missing out on by not developing consumer products that are Mac-friendly. Windows is still tragically behind in offering the user-friendly interface that includes easy-access to downloadable programs that can be used in Windows just like it would be used on a mobile device. With the world spinning and turning more toward the on-demand and on-the-go, I would think that someone at Microsoft would have thought to plug in the gaps between mobile computing and desktop/ laptop environments. And don’t even bother telling me that the solution is the up and coming Windows 8.
If you’ve even so much as looked at Windows 8, you know that it’s an Apple desktop wannabe that has major (and I mean cataclysmic) holes and complications buried in the coding of the operating system. It’s seriously time for the world to grow up and look at the demands of current consumers. Being conscious of what the late-technology adapters want is going to carry a company far or will end its life prematurely…